Technology Stack:
Python
UiPath
Automation Anywhere
RPA Tools
NLP APIs
Problem Statement:
Manual handling of repetitive queries, leads, and campaigns is slow and costly.
AI Component:
AI/NLP for query understanding, sentiment analysis, and campaign personalization.
Solution Summary:
Robotic process automation combined with AI for query handling, lead qualification, and campaign execution.
Social & Industry Impact:
Improves customer engagement and operational efficiency globally; scalable across industries.
| QueryID | Customer Message | Detected Intent | Sentiment | Priority | Assigned Bot Action |
|---|---|---|---|---|---|
| Q001 | My order hasn’t arrived yet. Please track it. | Order Tracking | Negative | High | Trigger RPA & fetch tracking details |
| Q002 | I want to change my registered email ID. | Account Update | Neutral | Medium | Start credential verification workflow |
| Q003 | Do you have discounts this week? | Discount Inquiry | Positive | Low | Send personalized offers |
| Q004 | Your support is terrible! | Complaint | Very Negative | High | Escalate to human agent |
| Q005 | Please help me reset my password. | Password Reset | Neutral | Medium | Automate reset link generation |
| LeadID | Name | Engagement Score | Purchase Probability | Segment | RPA Action |
|---|---|---|---|---|---|
| L101 | Riya Sharma | 87% | High | Hot Lead | Auto schedule sales call |
| L102 | Amit Verma | 45% | Medium | Warm Lead | Send promotional email |
| L103 | GlobalMart Pvt Ltd | 92% | Very High | Enterprise Lead | Initiate B2B onboarding bot |
| L104 | Sneha Kapoor | 31% | Low | Cold Lead | Send awareness content |
| L105 | Arjun Mehta | 73% | High | Hot Lead | Auto-generate discount coupon |
| CampaignID | Campaign Type | Target Segment | Personalization Level | RPA Task | Conversion Rate |
|---|---|---|---|---|---|
| C001 | Email Promo | Hot Leads | High | Auto-send segmented email batch | 18.4% |
| C002 | WhatsApp Alerts | Existing Customers | Medium | Trigger chatbot workflow | 11.2% |
| C003 | Retargeting Ads | Warm Leads | High | Automate ad audience syncing | 22.6% |
| C004 | Social Media Blast | General Audience | Low | Auto-publish scheduled posts | 7.8% |
| C005 | SMS Offers | Cold Leads | Medium | Send SMS at optimal time | 4.3% |